AutoRevo is at it again. More exports to get maximum exposure to our dealers inventory. Here are some new ones:
CarTango.com
ADP Dealer Services
AutoTrader update to map vehicle options directly (improves data transfer quality and enhances ability for your cars to appear in search results)
Here are others recently added as well:
It seems the auto industry has trouble distinguishing between a website provider and a multichannel marketing provider. Here is where it all stems from: back at the turn of the century companies popped up with one offering, dealer websites. This is all they did. Built a highly graphic homepage for a dealership, included additional pages, displayed the inventory on a page, offered some contact forms, hosted yourdealership.com, and there you have it…a dealership website.
These vertical offerings (websites only) began to get bought up by bigger players in the automotive industry to add to their larger product sets. The providers who remained began a much needed multi-channel marketing approach, i.e. AutoRevo.
Definition: Multichannel marketing is marketing using many different marketing channels to reach a customer. In this sense, a channel might be a retail store, a web site, an online classified site (AutoTrader, Cars.com, etc), online auction site (eBay Motors) or direct personal communications by letter, email or text message. The objective of the company doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate. To be effective multichannel marketing needs to be supported by good management systems, so that the details and prices of goods on offer are consistent across the different channels. It might also be supported by detailed analysis of the return on investment from each different channel, measured in terms of customer response and conversion of sales. Some companies target certain channels at different demographic segments of the market or at different socio-economic groups of consumers.
Most dealerships are doing multichannel marketing today, they just don’t know it. Here is where the process breaks down for mediocre internet dealerships:
In the enterprise business marketplace this is called Supply Chain Management. It is defined as the process of planning, implementing and controlling the operations of the supply chain as efficiently as possible. Supply Chain Management spans all movement and storage of materials, work-in-process inventory, and finished goods from point-of-origin to point-of-consumption.
So what am I trying to say?
Find out how AutoRevo is helping top performing multichannel dealerships sell more cars. 972-715-8600 or email sales@autorevo.com.
To our dealers request, we have added lots of new automotive online classified sites to our long list of integration. Here are the new exports: