Chad Polk

Stuck on an Elevator at eBay Motors U

Posted by Chad Polk  |  eBay Motors  |  Friday October 24, 2008 at 10:36 am

elevator

So here is a now hilarious story (wasn’t then) about getting stuck on the 39th floor in an elevator at eBay Motors University for over 30 minutes.

Enjoying a great lunch sponsored by eBay on the 42nd floor of the convention center and we all decided to adjourn.  One of our team members had already gone down, but the remaining 4 of us board the elevator along with 2 other dealers to rejoin the conference.  As the elevator doors are closing another group of 5 dealers hit the button, the doors quickly reopen, but as they step on one of the guys sells the group on just taking the next one (we had been packing on elevators all morning like a New York City rush hour, shoulder to shoulder with no personal space left).

Finally we have a comfortable descent for 6 passengers down three floors and then all of the sudden lots of jerking and a quick stop!  An automated voice comes over the speaker, “We have experienced technical difficulty.”  Our software developers would have been proud that they gracefully handled the error, but as many error messages are, it offered no reason or solution.

I turn around and looked at the dealer in the back as his eyes are the size of silver dollars with white knuckles gripping the railing.  He later informs us that earlier this morning he missed his plane from Houston.  Not a good time to be stuck on an elevator with a guy having a bad luck day.  We push the security call button but no answer….

At this point it had been 8 minutes stuck in a steel box in an elevator shaft.  Not a good mental picture in this situation.  Plus, I had been drinking coffee all morning and had 2 glasses of tea at lunch.  Pardon my language, but needless to say I needed to pee.  Soon after the security voice comes over the speaker and we describe the situation, etc.  We exchange for a few seconds and then he finishes by saying the building engineer is coming to “pry” the doors open.  Yes, he used the word “pry”.  Several minutes later, he comes back on to say that Otis (the elevator company) is in route.  In Route!!!  Can’t the building engineer override the system with a key or something?  So we patiently wait a few more minutes until I can’t stand it any more and push the button to talk with the security guy.  I said, “Hey, we need you to keep us informed every few minutes.  Not telling us anything builds tension.”

In the meantime, Bill Berry (National Sales Director) is on the ground floor texting us inappropriate messages such as “take small breaths”.

Now we have people on the floor above us able to talk to us.  Their voices are faint in volume so we now think we are stuck between floors.  Great…I’m thinking at this point, “Is this going to be a 45 minute deal or 3 hours?”

At about the 28th minute, security comes back on saying Otis is on the property!  Step one to solving the problem….we got the right guy to fix it.  Several minutes later the elevator starts moving again and opens at the next floor!  Yes, we are spared!  As we are greeted by additional security staff they take us to another elevator to go down.  MORE ELEVATORS!  No, I’m not getting on another elevator today.  I’m thinking 40 flights of stairs instead.  We converse for a few seconds and finally are talked into getting on another elevator which successfully took us to the ground floor.

Melissa, marketing director at AutoRevo, now informs us that she is extremely claustrophobic and can get panic stricken.  The dealer in the back also tells everyone that he has an extreme fear of heights.  Needless to say we all go outside for a view of wide open spaces and fresh air.  What an eventful day.


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Chad Polk

Free Webinar – Accountable Advertising presented by Google

Posted by Chad Polk  |  Industry News  |  Monday October 13, 2008 at 10:22 am

automotivenews

Accountable Advertising on the Internet with Avinash Kaushik - Google Analytics Evangelist and author of web analytics blog Occam’s Razor – will lead a discussion on how to use Google Analytics. Learn how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments.

Register Today! >>


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Chad Polk

Video: Black Book – Ricky Beggs on the Market

Posted by Chad Polk  |  Industry News  |  Monday October 13, 2008 at 10:12 am

Ricky Beggs, VP and Managing Editor of Black Book, gives weekly video updates on the market.  Great nuggets of information in the video.  Click below to view.

http://www.blackbookusa.com/home.aspx?m=10&i=68


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Chad Polk

eBay Motors is Coming to Dallas

Posted by Chad Polk  |  eBay Motors  |  Friday October 10, 2008 at 9:14 am

ebaymotors


eBay Motors
will be hosting a FREE training seminar in Dallas in just 2 weeks!  Thursday October 23, 2008

Please sign up today at (866) 322-9227 This event is geared specifically for Auto Dealers.

Come spend the day with our team of experts.  We will cover:

  1. Sell more cars and at a higher gross
  2. Learn how to reach eBay Motors 13 Million monthly unique visitors
  3. Learn how to increase your visibility in search on eBay, Google and Yahoo!
  4. See how to avoid wholesaling cars by selling them on eBay Motors
  5. Learn how to create first class listings with great conversion ratios

This is a great opportunity to learn more about selling on eBay Motors.  Whether you are a beginner or seasoned eBay seller there will be plenty of great information for you

October 23rd- Dallas, TX
Cityplace Conference Center
2711 N. Haskell Avenue
Dallas, TX  75204
(214) 515-5100

Time for each event is 9:30am – 3:30pm    -    Admission is FREE and Lunch is Provided

Please call 866.322.9227 to RSVP and hold your seat.


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Greg Merritt

How many CARFAX 1-Owner cars are on your lot?

Posted by Greg Merritt  |  Industry News  |  Thursday October 9, 2008 at 7:41 pm

That’s a question we at CARFAX often ask our dealer customers to see if they are truly leveraging this valuable asset.  Most dealers will guess 20%, 30% or maybe even 40% but the point is they typically don’t know.  Turns out that it’s not uncommon for dealers to have well over 50% of their used inventory be CARFAX 1-Owner vehicles and many dealers see figures upwards of 70%.  What does this mean to you?  Potentially higher profits, as consumers are willing to pay up to 15% more for CARFAX 1-Owner vehicles*.  Consumers perceive them as more valuable and less risky, so they come looking for CARFAX 1-Owner cars.  Sales by dealers featuring these vehicles have resulted in profits of $500 more per car in many cases.  By running CARFAX Reports on their entire inventory, savvy dealers are easily able to identify these CARFAX 1-Owner vehicles and feature them in special sale events.  In addition to the typical President’s Day Sale or “No Credit, No Problem” Sale they give consumers what they are seeking – an easy way to find the CARFAX 1-Owner car of their dreams.

Thanks to the folks at AutoRevo, you can find out if a car on your lot is a CARFAX 1-Owner by running a CARFAX Report at the click of a button in your Inventory Management tool.  Once run, your CARFAX 1-Owner cars will be prominently called out with CARFAX 1-Owner promotions on your AutoRevo dealer website.

ai_dayton

And finally, you can post a call to action for the consumer to ask you for the CARFAX Report directly on your window stickers offered by AutoRevo.  These tools combined with large CARFAX 1-Owner point-of-purchase stickers give you the assets necessary to prominently showcase your CARFAX 1-Owner inventory.

So, retire that big inflatable gorilla and start featuring your CARFAX 1-Owner vehicles online, in your newspaper ads and on your lot.


*InsightExpress Online Survey of used car shoppers, September 2005


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Chad Polk

Website Features, Features, and More Features Added!

Posted by Chad Polk  |  Dealer Websites  |  Friday October 3, 2008 at 4:50 pm

newfeatures

A whole host of new features added to our dealer websites from AutoRevo.  Here are just some of the highlights.

  • Make an Offer – accept offers right from your website, AutoRevo stores the lead information, and sends you an offer alert.  Get it right on your internet phone!
  • Request a Quote – more leads!
  • Request a Test Drive – more leads!
  • Service Request
  • Unlimited Custom Webpages – add all the custom pages you want to your site and arrange the navigation in any way with child menu items.

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