Social media dominates online activity, and now has a growing impact on search. Search engines are constantly changing their algorithms to make their search results more relevant for users, and social search is another way for them to do so. By annotating results that users’ social connections “like”, the online search experience is more personalized and trusted.
Recently, Google officially rolled out its social search worldwide, and Bing announced “Friend Effect” – search results derived from the web’s IQ (its existing rankings factors) and opinions of people that users trust most. Some of the social signals included in Google’s search results include content shared or created by friends, content recommended by friends using its +1 button, continue reading..