Sorry guys and gals for the repost from the Dealer Pre-Owned newsletter, but I thought it was important and didn't have time to break down the article, etc. Here it is:
Wednesday, May 14, 2008 Issue 20 VOLUME 2 ISSUE 20
JMsolutions: Cars sell up to 9 days faster with Carfax Report
JMsolutions last week announced results of a study that suggests that Dealers who run Carfax Reports within JMsolutions' AAX used vehicle inventory management solution prior to retail lower vehicle turn by five days on average. Vehicles that are identified as Carfax 1-Owner cars turn nine days faster.
"With the inclusion of Carfax in the AAX system, there is a significant impact being made for our dealers," said Tim Zierden, assistant vice president and general manager, software solutions, JMsolutions. "Dealers need to take every advantage available to them today. Our study confirms that consistent use of Carfax Reports means increased revenue to dealers. Having instant access to Carfax Reports while appraising a car means there is less likelihood that a dealer will miss something in the vehicle history that might impact the value of the appraisal. Once they have pulled the report in the AAX system it is available to them for as long as they own the car."
In addition, the study, based on more than 52,000 vehicles retailed by dealers using AAX, shows a lift in resale value when dealers run a Carfax Report within AAX before retailing a vehicle. The combined inventory cost reduction and resale lift nets dealers a minimum $250 increase per car.
"As this study shows, dealers that include a Carfax Vehicle History Report with their retail units increase vehicle sales rates and profitability," said Larry Gamache, communications director at Carfax. "Our dealer customers make better decisions about the cars they put on their lot by running a Carfax Report through inventory systems like AAX. Just as important, dealers have Carfax Reports automatically linked to their vehicle listings almost anywhere online, giving consumers greater confidence to buy."
Results from previous studies by GE Fleet Services showed similar results about the impact of Carfax Reports on vehicle resale value and inventory turn. More than 32,000 dealers provide free Carfax Vehicle History Reports for vehicles on their lot or listed online at places like AutoTrader.com, cars.com and Yahoo! Autos to build consumer confidence.