So I know it sounds like I’m talking crazy talk, but bear with me…
We all know that we’re in a recession. We all know that car sales are lower than they’ve been in years. The important point is this – because of the tough economy, fewer people are buying cars… but that can be a good thing! People want to be sure that their money is well-spent, so they’re doing more online research before making a purchase than ever before.
Consumers want to buy a car that not only satisfies their needs, they want to pay the right price and buy it from someone they can build a rapport with.
Getting found in the search engines can be your white knight that saves you from the evil dragon of the recession.
Here are three tips that will help you boost your site to a higher level:
1. Local business is key. While the good ol’ days of people driving around and browsing for cars is long gone, consumers still tend to purchase locally. Your address is already on your site, but make sure you have text on your Home page and your About Us page that mentions where you’re located. People like to know that once they find a car they like, they can come by and take a look in person.
2. Your inventory should be your focus. Your inventory is already working for you – all of our inventory pages have unique URLs, title tags, and meta data, which is vitally important for helping to rank higher in the search engines. What’s important here is to write good descriptions for all of your vehicles – the VIN exploded information isn’t enough, you want to add a personal description that will catch a potential buyer’s eye. Our automatic description builder can help with this, but it’s always a good idea to add your own personal touch.
3. Make sure your site is appealing. Your site is an extension of your business, and you want people to see your site and WANT to buy from you. Your home page should have nice graphics and well-written text. Your site should be informative and easy to look at. Appealing graphics are extremely important, not only on your home page, but on your inventory pages as well. Taking the time to get great photos of each car will make a huge difference when it comes to sales.
Our sites are highly optimized to help with search engine rankings right out of the box, but if you follow these tips, you’ll be maximizing your site’s potential.
As always, comments are welcome – let us know if you’ve done something with your site that’s boosted business so we can share your success with others.
