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	<title> &#187; Marketing</title>
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	<link>http://blog.autorevo.com</link>
	<description>AutoRevo Blog - Changing the World of Internet Marketing</description>
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		<title>Slash Cost and Get Better Results</title>
		<link>http://blog.autorevo.com/2008/11/slash-cost-and-get-better-results/</link>
		<comments>http://blog.autorevo.com/2008/11/slash-cost-and-get-better-results/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 16:25:27 +0000</pubDate>
		<dc:creator>Chad Polk</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[do-it-yourself]]></category>

		<guid isPermaLink="false">http://blog.autorevo.com/?p=691</guid>
		<description><![CDATA[The Do-It-Yourself internet marketing in the automotive industry has been on the rise over the last 12 months.  And in the last 2 months it is on fire!
What is DIY Internet Marketing?  Dealers taking their own photos, writing their own descriptions, and automatically posting them online (with AutoRevo of course).  Every time I see a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>More than a Website, It’s Multichannel Marketing</title>
		<link>http://blog.autorevo.com/2008/09/more-than-a-website-it%e2%80%99s-multichannel-marketing/</link>
		<comments>http://blog.autorevo.com/2008/09/more-than-a-website-it%e2%80%99s-multichannel-marketing/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 17:30:37 +0000</pubDate>
		<dc:creator>Chad Polk</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[dealer website]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://blog.autorevo.com/?p=664</guid>
		<description><![CDATA[
It seems the auto industry has trouble distinguishing between a website provider and a multichannel marketing provider.  Here is where it all stems from: back at the turn of the century companies popped up with one offering, dealer websites.  This is all they did.  Built a highly graphic homepage for a dealership, included additional pages, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AutoRevo Experiences 24% Dealer Growth in Q1 2008</title>
		<link>http://blog.autorevo.com/2008/04/autorevo-experiences-24-dealer-growth-in-q1-2008/</link>
		<comments>http://blog.autorevo.com/2008/04/autorevo-experiences-24-dealer-growth-in-q1-2008/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 14:05:59 +0000</pubDate>
		<dc:creator>Chad Polk</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[autorevo dealer employee growth q1 2008 jan feb ma]]></category>

		<guid isPermaLink="false">http://blog.autorevo.com/?p=536</guid>
		<description><![CDATA[AutoRevo&#8217;s impressive growth has been noted throughout the industry and continues even with many dealers facing pressing economic challenges.  As the market becomes increasingly competitive in a receding market, dealers realize the importance of minimizing cost, yet professionally differentiating themselves from the thousands of other &#8220;digital dealers&#8221;.
162 dealers have been added to the ranks of [...]]]></description>
		<wfw:commentRss>http://blog.autorevo.com/2008/04/autorevo-experiences-24-dealer-growth-in-q1-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Networking is Catching on in Car Business</title>
		<link>http://blog.autorevo.com/2008/01/social-networking-is-catching-on-in-car-business/</link>
		<comments>http://blog.autorevo.com/2008/01/social-networking-is-catching-on-in-car-business/#comments</comments>
		<pubDate>Sat, 26 Jan 2008 14:25:24 +0000</pubDate>
		<dc:creator>Chad Polk</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[autoexec]]></category>
		<category><![CDATA[compete]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://blog.autorevo.com/?p=501</guid>
		<description><![CDATA[So I arrived at the office this morning to see the NADA AutoExec magazine on my desk with the front cover staring at me with a Social Networking featured article.  But first things first, I need to hit my Google Reader (creature of habit).  There on screen is a blog post from Compete.com on &#8220;Social [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seth Godin: Is it Remarkable?</title>
		<link>http://blog.autorevo.com/2008/01/seth-godin-is-it-remarkable/</link>
		<comments>http://blog.autorevo.com/2008/01/seth-godin-is-it-remarkable/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 13:57:54 +0000</pubDate>
		<dc:creator>Chad Polk</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[classic bmw]]></category>
		<category><![CDATA[seth godin]]></category>

		<guid isPermaLink="false">http://blog.autorevo.com/?p=479</guid>
		<description><![CDATA[I pulled this video out of my YouTube archives and thought it was applicable to your dealership and our company starting off the new year.  Seth Godin is world renowned entrepreneur and marketer so you won&#8217;t be disappointed in the video below.
The key take away: &#8220;Is it Remarkable?&#8221; which translates to is your product (dealership) [...]]]></description>
		<wfw:commentRss>http://blog.autorevo.com/2008/01/seth-godin-is-it-remarkable/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shut Up and Listen to the Customer</title>
		<link>http://blog.autorevo.com/2008/01/shut-up-and-listen-to-the-customer/</link>
		<comments>http://blog.autorevo.com/2008/01/shut-up-and-listen-to-the-customer/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 12:58:06 +0000</pubDate>
		<dc:creator>Chad Polk</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[car sales]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[ray-ban]]></category>

		<guid isPermaLink="false">http://blog.autorevo.com/?p=464</guid>
		<description><![CDATA[For my Dad&#8217;s Christmas present all   of my family was to chip in and buy him a pair of the old school Ray-Ban   Aviator glasses (classic 1980&#8217;s model).  Who better to shop for this   gift than may cosmopolitan brother.
So he enters this store and is immediately greeted by this [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital Dealer Publishes Guest Column from AutoRevo</title>
		<link>http://blog.autorevo.com/2007/12/digital-dealer-publishes-guest-column-from-autorevo/</link>
		<comments>http://blog.autorevo.com/2007/12/digital-dealer-publishes-guest-column-from-autorevo/#comments</comments>
		<pubDate>Thu, 13 Dec 2007 14:58:49 +0000</pubDate>
		<dc:creator>Chad Polk</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[autorevo]]></category>
		<category><![CDATA[digital dealer]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.autorevo.com/?p=460</guid>
		<description><![CDATA[
Digital Dealer was kind enough to post one of our articles in their eNewsletter today on the topic of Social Media Marketing.  Check out the full story here.
]]></description>
		<wfw:commentRss>http://blog.autorevo.com/2007/12/digital-dealer-publishes-guest-column-from-autorevo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Name is URL</title>
		<link>http://blog.autorevo.com/2007/12/my-name-is-url/</link>
		<comments>http://blog.autorevo.com/2007/12/my-name-is-url/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 14:09:22 +0000</pubDate>
		<dc:creator>Chad Polk</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Dealer Websites]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[dealer website]]></category>
		<category><![CDATA[dealership web site]]></category>
		<category><![CDATA[domain name]]></category>
		<category><![CDATA[url]]></category>

		<guid isPermaLink="false">http://blog.autorevo.com/?p=454</guid>
		<description><![CDATA[
Do you know the difference between a good URL and a bad URL for your dealership?  Let&#8217;s do a little rundown of best practices and not so best practices.
Best Practices:

Make your best effort to get YourDealershipName.com
If .com is not available, then .net will work.
If .com and .net are taken, find a new dealership name&#8230;seriously!
Capitalize [...]]]></description>
		<wfw:commentRss>http://blog.autorevo.com/2007/12/my-name-is-url/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I guess I&#8217;ll just have to do it myself&#8230;</title>
		<link>http://blog.autorevo.com/2007/12/i-guess-ill-just-have-to-do-it-myself/</link>
		<comments>http://blog.autorevo.com/2007/12/i-guess-ill-just-have-to-do-it-myself/#comments</comments>
		<pubDate>Mon, 10 Dec 2007 15:20:12 +0000</pubDate>
		<dc:creator>Chad Polk</dc:creator>
				<category><![CDATA[Dealer Websites]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[diy]]></category>
		<category><![CDATA[do-it-yourself]]></category>
		<category><![CDATA[lot services]]></category>

		<guid isPermaLink="false">http://blog.autorevo.com/?p=451</guid>
		<description><![CDATA[There is not a week that goes by that our organization does not hear about a dealership wanting to dump their lot services company and take it in house. Like anything else, if it becomes a core part of your business then it needs to be staffed with company resources and not vendors. Internet sales [...]]]></description>
		<wfw:commentRss>http://blog.autorevo.com/2007/12/i-guess-ill-just-have-to-do-it-myself/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Be Where Your Customers Are</title>
		<link>http://blog.autorevo.com/2007/11/be-where-your-customers-are/</link>
		<comments>http://blog.autorevo.com/2007/11/be-where-your-customers-are/#comments</comments>
		<pubDate>Tue, 20 Nov 2007 14:09:14 +0000</pubDate>
		<dc:creator>Chad Polk</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[compete.com]]></category>
		<category><![CDATA[craigslist]]></category>
		<category><![CDATA[eBay Motors]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://blog.autorevo.com/?p=445</guid>
		<description><![CDATA[I&#8217;m an avid reader of the Compete.com blog where they constantly monitor site traffic all over the internet.  How they do it?  I don&#8217;t have the slightest idea, but they have some really cool data.
# 1  So where are your customers today?  Let&#8217;s start off with the search engines.

Big shocker, Google owns the market at [...]]]></description>
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		<slash:comments>0</slash:comments>
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