With meta descriptions, you’re trying to target the intent of a consumer searching for information – presumably, to solve a problem (buy a car, get financing, car repair, etc). You want to write information in the description that is direct and relevant to the subject of your page, and also the potential query. When carefully crafted, these descriptions can earn you more clicks and ultimately more leads.
The page title is the text that appears at the top of your browser, and is used by both search engines and users. When it comes to dealer website SEO it is of the highest importance for two reasons: 1) the title is highly indexed by search engines and affects your ranking, and 2) it is what appears on the search engine results page when a user searches with a keyword relevant to your dealership. For these two reasons, you’ll need to spend time focusing not only on including keywords, but also on creating compelling copy that would entice a user to click on your link in the SERP.
AutoRevo now has the best auto dealer Craigslist tool in the industry! Check out a quick video we put together to explain the update:
A few stats from our recent update:
Our tool is also more efficient – you can post a vehicle to Craigslist in just 5 mouse clicks.
We have 20 unique templates available – pick one you like, or set the system to post randomly, increasing your chances of avoiding “Craigslist ghosting”
For more information, call one of our dealer consultants today at 888.311.7386.
Congrats to the entire team here at AutoRevo! We were named to the prestigious list of the fastest growing companies in America for the second year running! We were ranked number 153 in the software industry, and number 54 among winners in the Dallas area. We couldn’t have done it without the incredible team members we have here, from development to design to support and account management. We’re looking forward to continued growth for the rest of this year and into 2012, fueled by constant product updates (like our recent update to Craigslist) and new service offerings (like our car dealer SEO services).
The full press release is included after the jump… continue reading..
Social media dominates online activity, and now has a growing impact on search. Search engines are constantly changing their algorithms to make their search results more relevant for users, and social search is another way for them to do so. By annotating results that users’ social connections “like”, the online search experience is more personalized and trusted.
Recently, Google officially rolled out its social search worldwide, and Bing announced “Friend Effect” – search results derived from the web’s IQ (its existing rankings factors) and opinions of people that users trust most. Some of the social signals included in Google’s search results include content shared or created by friends, content recommended by friends using its +1 button, continue reading..
When optimizing your dealer website, it is very important to know (and adhere closely to) the webmaster guidelines of the three major search engines: Google, Yahoo, and Bing. Not following these guidelines could result in your website being penalized by the search engines, which in the worst case scenario, results in the removal of your website from search results. In their guidelines, the search giants outline things that website owners should do (and not do) to ensure that their web pages are visible in the search engines.
To make sure that you’re optimizing and not harming your dealer website through your SEO efforts, I’ve listed the important items in the guidelines. Many of the recommendations from the Big 3 overlap, so under each guideline, I’ve listed recommendations that aren’t covered elsewhere. continue reading..
There was a big splash in the automotive news world a few days ago when we saw the first auto dealership Groupon offer. Twitter and blogs were all abuzz with industry experts, vendors, and dealers debating the deal, and offering opinions about whether it would work or not. Now the deal has expired, and the minimum number of Groupon vouchers weren’t purchased, so the deal is null and void.
Of course, everyone is now jumping on the “here’s why it didn’t work” bandwagon… There’s a great post by Arnold Tijerina over at dealer-magazine.com called “Why the first car dealership Groupon failed” – give it a read, he’s got a few great points…
To summarize, he says the deal didn’t have value for the customer because customers EXPECT to negotiate with the dealer and bring the price down by at least $500 – so why would a Groupon be necessary? Also, the dealer probably didn’t handle the Groupon correctly – as potential buyers were leaving comments debating the worth of the deal, the GM left a few comments of his own to try to prove to people how valuable the deal was: continue reading..
So I just saw a really interesting post over on Advertising Age – The first Groupon deal for an auto dealership was rolled out today for LaFontaine Buick GMC Cadillac in Highland, Michigan. Sure, we’ve seen a few Groupons for oil changes and service departments, but apparently this is the first voucher that would be applied to purchasing a vehicle.
According to the article, they’re not sure how it’s going to perform, and they’re a bit reluctant to be the first dealership in the country to attempt a Groupon deal – but they like the fact that they’re setting a precedent. continue reading..
The days of “just having a website” are long gone. Today’s auto dealers have to employ a multi-channel marketing effort to compete and stay successful. At AutoRevo, we don’t just set you up with a website and set you adrift on the Internet – we work with our dealers to teach them how to be better and we provide products to help them succeed. Every dealer is assigned a dedicated account manager, so whenever you have questions, you’ve got a real person to call you who has real answers. Every dealer website we create is custom-designed – we don’t use templates, so your site will be unique. Our Search Engine Optimization team can work with you to make sure your site ranks high in Google searches to help bring in more site visitors. Our Full Service Email Marketing team can run email campaigns that will boost sales and keep customers coming back. We can even help you with your social media strategy and reputation management. If you’d like to learn more about AutoRevo or any of our products or services, please call a Dealer Consultant today at 888-311-7386.
If you’re using Craigslist already, you know how powerful it can be. If you’re not using it, you need to start… because your competitor up the street is definitely using it. AutoRevo’s Craigslist posting solution makes it easier (and faster) than ever to post to Craigslist. Don’t waste your time with manual posting or sub-par cut-and-paste solutions – call us today at 888-311-7386 for a live demo, and see how much easier and more successful the AutoRevo system can be.