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Posts tagged ‘facebook’

Other Ads Drive the Most “Likes” on Facebook

Posted by on October 20, 2010

 in Best Practices, Dealer Websites, Marketing, Social Media

A recent article on written by Adam Ostrow delivered some great statistics on how people “Like” brands on Facebook.  Thought our dealers would enjoy this quick read.  Enjoy!

Ads Drive the Most “Likes” for Brands on Facebook [STUDY]

Driving recommendations from friends and influencers might be the goal of many marketing campaigns, but when it comes to simply generating “likes” on Facebook, a recently published study shows that ads and direct outreach convert best.

According to a study of more than 1,600 people ages 18 to 60 by DDB Worldwide and Opinionway Research, 75% of those who liked a brand on FacebookFacebook did so because of an ad or another form of direct outreach. Invitations from friends was the impetus for 59% of likes, while personal research accounted for just 49% of them.

That’s not to say that invitations from friends are any less important. As eMarketer notes, “Many of those invitations are likely a secondary form of brand outreach as well, as marketers encourage current followers to become brand advocates on their behalf.”

The study also looked at reasons why people unsubscribe from a brand’s updates – something that 36% of those that liked a brand had done. Top reasons cited include losing interest in the brand, frequency (or lack thereof) of updates and uninteresting content.


Those findings would seem to support data from other recent studies that show the top reasons people doengage with brands on Facebook is largely for a combination of discounts and information.

What makes you subscribe or unsubscribe to a brand on Facebook? Let us know in the comments.

NOW LIVE – Your Inventory on Facebook!!

Posted by on September 20, 2010

 in Product Updates, Social Media

facebook-logoHave a Facebook business page for your dealership? AutoRevo now provides direct integration of your full inventory to Facebook. This is a feature you won’t want to skip. Check out some of the product highlights:

  • Custom inventory tab created on your Facebook page
  • Vehicle inventory automatically posts to your Facebook page
  • Vehicle listings feature photo and topline information, just like your website listing page
  • Each vehicle listing links directly back to corresponding vehicle details page on your website
  • Full search and filter functionality right on Facebook inventory