When optimizing your dealer website, it is very important to know (and adhere closely to) the webmaster guidelines of the three major search engines: Google, Yahoo, and Bing. Not following these guidelines could result in your website being penalized by the search engines, which in the worst case scenario, results in the removal of your website from search results. In their guidelines, the search giants outline things that website owners should do (and not do) to ensure that their web pages are visible in the search engines.
To make sure that you’re optimizing and not harming your dealer website through your SEO efforts, I’ve listed the important items in the guidelines. Many of the recommendations from the Big 3 overlap, so under each guideline, I’ve listed recommendations that aren’t covered elsewhere. continue reading..