Local business owners, hold on to your seats… it looks like Google is about to take us all on a wild ride. The new “local carousel” has been rumored for months (it was mentioned on Search Engine Watch about a month ago), but it looks like the new layout is rolling out to the general public. Most people who have seen it or written about it have assumed that it was meant for mobile or tablet users, but we’re actually seeing it on desktop.
In fact, we’re ONLY seeing it on desktop, if we can see it at all. Clearly, it’s still being tested, because only 2 out of the 4 people on our team can see the carousel. I can only see it on Firefox, the other guy can only see it in Chrome. It doesn’t matter if I’m signed in or not, and Steve can still see it in Chrome when he’s incognito.
This is going to be an image-heavy post, so I apologize up front. Since most people aren’t seeing the new layout, I want to post as many screen captures as possible to show all the differences. Let’s start with a comparison between the “old” (current) layout compared to the new (carousel) layout: