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Posts in Dealer Websites

New Update – Photo Editing Tools

Posted by on November 11, 2013

 in Best Practices, Dealer Websites, Industry News

photo editing tools from AutoRevo

AutoRevo softwareDealers asked, and our development team answered with a BANG… AutoRevo now offers a full suite of image editing tools for your vehicle photos! No more losing out to local competitors who have a Photoshop whiz on staff… now you can do it all inside of the AutoRevo system.

Crop images, adjust colors, even add image effects and borders – you can do it all with a few simple mouse clicks. Better yet, you don’t have to learn any advanced controls like you’d see in Photoshop – the interface is simple and intuitive.

Here’s how to access the tools:

First, you log in to your VMS account and navigate to the showroom. Use the chevron next a vehicle to pull up the vehicle menu, and then select “photos and videos.”

photo-screen-arrow continue reading..

6 Tips To Make Your Website Better

Posted by on October 8, 2013

 in Best Practices, Dealer Websites

6 Tips for a Better Website

There are good websites, forgettable websites, and terrible websites. I bookmark good websites and visit them more than once. With forgettable sites, I have to use a search engine to find “that one site that had that one thingy.” Terrible websites are an assault to the senses. Generally, I won’t let a terrible website fully load.

We’re out of the age of GeoCities. 1999 was cool, but it was also 14 years ago.

Dealerships need to be online, and their websites need to invite customers to browse through their inventory and make a purchase. How do you make a website good enough to encourage people to shop, revisit, and recommend the site to others?

We see literally thousands of dealership websites every year, so we’ve seen it all – from the best of the best to some REALLY bad ones. We also see that a lot of the dealers out there make the same mistakes. I wanted to share a few tips that will help make your site better, and they’re virtually painless improvements. Some take a little more effort than others, but when it makes customers more comfortable spending a little more time on your site, it’s completely worth it.  continue reading..

Use Blog Posts to Answer Common Dealership Questions

answer questions with blog content

Think your dealership doesn’t need a blog? Think again.

One of the main reasons blogging helps with SEO: dealers can quickly publish original content. Setting up a blog can pay huge dividends in terms of promoting your brand and connecting with customers. In addition to providing multiple SEO benefits, dealers can also use their blog to answer common customer questions.

Most car dealers can probably think of at least one or two questions that they hear over and over again from customers or potential customers (not including basic info e.g. location, hours, etc.). continue reading..

Use Google Analytics for Content Ideas

Posted by on April 19, 2013

 in Dealer Websites, Marketing, SEO

Google Analytics customer questions advanced segment

skip to Google Authorship setup stepsMost car dealers have a content problem on their websites – other than their vehicle details pages, their websites have very little unique content. Sure, most dealers an “About us” page and a “Financing” page, but  those pages are typically generic default content that’s inserted by the website provider. Dealers seldom know what to write on their pages to make their websites unique and useful.

Auto dealers (and most business owners, for that matter), often forget to take a step back and look at their website like a complete noob. You deal with your business day in and day out, and have an incredible depth of knowledge about your field – but your typical customer knows just about zip. What would that person with little or no industry knowledge think about your website? Does it answer all of their questions?

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How To Set Up Google Authorship

Posted by on April 17, 2013

 in Best Practices, Dealer Websites, SEO

How to set up Google Authorship

skip to Google Authorship setup stepsIf you spend much time on Google, you’ve probably noticed the little square pictures of people showing up to the left of random listings in search results. Looks cool, doesn’t it?  Kelly wrote an awesome blog post about it recently; if you missed her post, you should head over and read more about why you should set up Google Authorship.

There are wildly varied reports from sources all over the web that adding Google Authorship will increase clickthroughs to your website – supposedly, you can get anywhere from a 40% increase to a 150% increase in clickthroughs. Call me crazy, but I don’t care about any of those numbers…

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Important Stats About Buying A Car

Posted by on March 5, 2013

 in Best Practices, Dealer Websites, Industry News

infographic - buying a car

 

Lab42 released an awesome infographic last week about the process of buying a car, and the stats it presents are pretty amazing. According to their research, 83% of consumers do research online before buying a car. Unless you’re stuck in the 80′s, that’s nothing surprising.

What’s really interesting is that their research shows that nearly half of all car buyers spend anywhere from 1 to 3 months shopping before making a decision. Too many car dealers forget this – people don’t sit down, do a Google search, and buy a car from the first dealer they find. Your potential customers are going to spend at least a month doing research and comparing your dealership and your inventory to other local options.

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Best AutoRevo Blog Posts of 2012

Posted by on December 13, 2012

 in Best Practices, Craigslist, Dealer Websites, SEO

best automotive blog posts of 2012

2012 is coming to a close, and while all the crazies get ready for the end of the world next week, the rest of us are looking ahead to 2013 and planning out our strategy for the new year. The goal of this blog is to help auto dealers all over the country be better at what they do – whether you’re an AutoRevo customer or not, we want you to succeed.

We’ve shared all kinds of info this year on our blog, from SEO tips to Craigslist tips and simple silly things that made us laugh. I thought it would be a huge benefit to the car dealers out there to go back and check our analytics and share our most popular automotive blog posts from 2012. So without further ado, here are our 8 most popular blog posts from this last year:  continue reading..

Cheap SEO Will Actually Cost You More

Posted by on December 5, 2012

 in Best Practices, Dealer Websites, SEO, Social Media

cheap SEO actually costs you more

It’s the end of the year, and most dealerships are looking at their budgets for 2013 and trying to figure out ways to cut costs. Obviously, it makes sense to take a look at what you’re spending and figure out ways to save some cash.

What I don’t understand is when dealerships decide to cut corners on their online strategy. They decide to switch to a cheaper provider, they drop their AdWords spend down to just $100 a month, they stop doing SEO and social media… You can’t cut corners on your online presence!

You’re trying to build a successful business, there are some things that you just can’t cheap out on. If you were building a new building for the offices at your dealership, would you hire a brand new contractor who had never worked before? Not a chance. How about using pre-owned oil filters in your service department to save a few bucks? Never. Would you hire a drywall guy to do all of your electrical wiring? No way.

So why would you trust your website and online reputation to an amateur or a provider with a lesser product? Your website is almost always the first thing every customer will see – it’s your only chance at making a great first impression.

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4 Content Ideas For Your Car Dealer Website

Posted by on November 20, 2012

 in Best Practices, Dealer Websites, SEO

4 ideas for dealer website content

You’ve probably heard the “content marketing” buzzwords thrown around a lot lately, and for good reason. With Google’s updates this year, the search engine is really making a strong push to make website owners create great websites. You can’t try to trick the search engine into ranking your site higher anymore – you have to create great content on your website. Then, you go out and share it through social media and marketing campaigns, and the end result will be more website traffic and higher rankings in Google.

Most car dealers have no idea what that actually means. If you’re one of the dealers who’s actively trying to be the best online, you’ve probably got someone doing your SEO for you, and you won’t have to worry about it. If you’re doing your own SEO or if you’re just learning about it, I thought we’d throw out some solid ideas that will help you create unique, useful content that your customers will love (and if you’ve got someone doing your SEO for you, it will help you be more proactive in working with your SEO team).
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Every Car Dealer Should Add Google +1 Buttons To Their Site

Posted by on September 12, 2012

 in Best Practices, Dealer Websites, SEO

Every car dealer should add Google +1 buttons to their website

The car business is insanely competitive, and dealers are starting to realize that if they’re not doing SEO and social media, they’re going to get left in the dust. Google is the elephant in the room – you’ve got to play by Google’s rules or suffer the consequences of zero search engine traffic.

If Google were to give you a tool to track how your website was doing and what sort of visitors your site had, wouldn’t you want to use it? It did, and it’s called Google Analytics. If you’re not using it, stop reading right now and go set it up.

What about a dashboard that would tell you if there were any problems on your website that alerted you to any performance issues? It’s called Google Webmaster Tools… again, if you’re not using it, go set it up.

What if Google gave you a tool that would allow you to completely and totally dominate your competition? We’re talking about the proverbial silver bullet here, people… and it exists…

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