Sponsorship may not come to mind when you’re thinking of ways to improve business, but it’s a great way to build your image. You’re a car dealer, and the vast majority of your customers come from the surrounding community. What better way to build your brand image than by sponsoring a soap box race or high school sports team? Not only will your logo hang on a side line fence or be slapped on jerseys , the local community realizes you may not just be out to make a buck.
Build Brand Image
Used car dealerships generally aren’t thought of as the most trustworthy businesses. When you sponsor Little Johnny’s soccer team, the people in your area see you’re part of the community too. continue reading..